How to create a google search campaign.

 Create a Google Search Ad campaign in easy steps

It involves several steps to create a Google search ad campaign. Here's a step-by-step guide to help you to get started.

A step-by-step guide to Creating a Google Search ad campaign:

1. Sign up for Google ads: Visit the Google Ads website (ads.google.com) and sign up with your Google account. You need to create a Google account if you don't have one. 

2. Navigate to Campaign: After signing up/ or logging, Click on the "Create" Button in the top left corner or click on New Campaign. 

3. Campaign Objective: If you want to create a campaign, you need to choose a campaign objective. The campaign objective may be the following.

• sales: If you want to drive online sales, in the app or in an E-commerce store. You must need to choose a sale objective.

•  Leads: If you are starting a new business, you need a lead campaign to get data on audience and visitors. To generate leads and conversion You must need a lead campaign.

•  Website Traffic: This objective is used to drive website traffic to your website. This objective is used to get the right people to your website. 

• App promotion: To advertise Google Play Store or Apple Store apps, this campaign objective is used. This campaign objective is used for the installation and pre-registration of your apps. 

•  Awareness and consideration: This objective is used for the awareness of a new brand or business. This Campaign objective is to inform people about your Brand. It reaches a broad audience and builds interest in your products. 

•  Local store Visits and Promotion: This campaign objective is used to drive local visitors to your store, or restaurants. 

• Goals and Guidance: you can also create a campaign without any goal. First, you choose a campaign type without a recommendation based on your website. 

4. Campaign Type: After selecting the campaign objective you must need to select a campaign type. It may be search ads, Display ads, Shopping ads, and Video ads. After choosing the campaign type you need to add your campaign name. 

5. Bidding strategy: If you choose a sales campaign objective, you must focus on conversions. Because sales campaigns need conversion to take action. If you choose a website traffic objective, you choose the click-bidding strategy. 

6. Campaign Setting: In the campaign setting you must follow the instructions below.

•  Network: In the network type you need search traffic or display traffic. You should use a search traffic network.

• Locations: To run a campaign you need a location and a targeted area where you can run your search ad campaign. You can target any country or city that you want. 

•  Language: Choose a language according to the country, where you want to run a search ad campaign According to there language.

• Audience segments: In the audience segment, you can target an audience in which they have interest. You can target the audience to search by category or browse.

•  Broad match keywords: In the broad match keyword, use keyword match types. 

•  Ad Rotation:  Optimize(prefer best performance ads).

• Start and end dates: Add your starting date and end date, If you want to run the campaign further you can extend the date of your campaign.

• Ad Schedule: You can schedule your ad at a specific time, and day. You can Select at a specific time limit.

7. Keywords and Ads: In the keywords and ads you must add keywords so that, the audience can visit the sales page or website. 

•  Ad Groups: In ad Group 1, you can change the name of your ad group. Enter a URL to find keyword suggestions. Enter keywords of Broad match, phrase match, and Exact match.

•  Ads: In Ads, you can add your final URL, display path, Headings, and descriptions. After finishing the setting click on the "next" button for the next procedures.

8. Define Your budget: You can set a specific amount of budget if you want. You can add a budget according to your daily spending. 

9. Review: After finishing setup your campaign is almost ready to publish. After publishing the campaign Google reviews your campaign and runs on Google search network.

10. Monitor and Optimize Performance: Using the Google Ads reporting tool you can monitor your campaign performance daily. You can analyze metrics such as click-through rate (CTR),  Conversion rate, and return on ad spend. 

By following the above you can successfully create a Google search ad campaign. You can launch your business online and drive traffic to your website and sales. In Google ads, you can target an audience on a specific keyword that has a high search volume.